ARCO GAS /
360 Campaign

The ARCO Rewards Center turns everyday fill-ups into a playful, slightly surreal world of savings science. Hanna the Hula Girl invites customers inside her high-tech R&D lab inside the pump where rewards are created using all sorts of gadgets and fuel-powered devices. It’s a universe where every gallon powers a new experiment in getting more for less.

The mini set environments were built practically by hand as physical dioramas, using real materials and filmed entirely in-camera with cinematic lighting. The result is a tactile, believable world that makes the rewards process feel real and inventive.