Designer | BPG | Focus Features Atomic Blonde
Our UGC-generating “Atomic Me” microsite asked fans to create empowered images using the title character
as inspiration; users then personalized the key art with a phrase to share with the hashtag #IAMATOMIC.
In partnership with the It Gets Better Project, generating donations in support of the LGBTQ youth community.
For every customized photo shared with #IAmAtomic, Universal donated a dollar to the IGBP with a goal of $10K.
"Atomic ME" Micro-Site
*All work shown here was created while working at BPG, in collaboration with other entities.
All rights reserved by BPG.