Toyota /
Say Yes 2.0

Toyota was so thrilled by the original campaign they wanted a second chance to “say yes” to more firsts.

First time ordering Froyo from a drone.
First time running a coffee marathon.
First time painting a dragon mural.

In these spots, we highlight the features as devices that enable our customers to “say yes” to experiences that they normally would not. This leads drivers into comical and lighthearted scenarios.