YUENGLING BEER /
TV Campaign

For Yuengling’s “It’s a Yuengling Thing” campaign, we celebrated the quirks, traditions, and everyday moments that Yuengling drinkers proudly call their own. It’s built around the simple truth that some things just don’t need explaining while turning a simple brand line into a humorous badge of belonging.

The campaign came to life across TV, social, digital, and retail. Partnering with Tool of North America and renowned director Eric Joiner, we produced 16 TV spots and an extensive photography library that brought the “It’s a Yuengling Thing” platform to life across every touchpoint of a fully integrated 360 campaign.